We are pro-marketing technologies: we think about personas to make things simple and efficient.
OdelaRoquette is a market research consulting firm, a knowledge generator that adds high value to support decision-making when facing business opportunities.
We are modular: we create comprehensive solutions, adapting and innovating our methodologies for each unique case.
We are pro-marketing technologies: we think about personas to make things simple and efficient.
OdelaRoquette is a market research consulting firm, a knowledge generator that adds high value to support decision-making when facing business opportunities.
We are modular: we create comprehensive solutions, adapting and innovating our methodologies for each unique case.
We are the convergence of experience and specialization with a fresh, modern approach. OdelaRoquette is the product of an organic reconfiguration to respond with the full strength and passion of our genesis.
Evolve in response to challenges and opportunities with the best tools, in-depth knowledge, reliable data, the necessary skills, openness to deal with them, and creativity to succeed. Leadership is successful when it preserves the capacity for amazement and can reinvent itself.
Founding of Bimsa
Bimsa’s consolidation as the 1st research company for the construction industry
1st disruptive innovation: marketing map with sociodemographic information
Founding of Bimsa Comunicaciones, today
Relay, second generation, launch of Bimsa Mexico Economy Model (Mobimex)
Pioneers in participation in mass and international media
These are years of strong market growth and positioning, Bimsa emerges as the No. 1 company in Mexico and Latin America
Founding of BRAD: Comprehensive solutions for design, collection, processing, and analysis of data coming from surveys.
Founding of PROVOKERS: The market research and innovation agency constantly pushing boundaries.
Bimsa Reports, Brad & Provokers join the OdelaRoquette Group
Evolution, business unit’s growth, and technological disruption
Organizational restructuring: launch of OdelaRoquette
Now we are 
OdelaRoquette means solidity, perseverance and validity. We are a proud of our history and DNA that dates back to 1961. Since then we have accompanied and advised our clients, generating knowledge that adds value and produces results. For us, each project is unique and is solved with the hallmark of the house: knowledge, passion and will to build lasting relationships.
Provokers México and Brad (DATA COLLECTION AND ANALYSIS BUREAU) are now OdelaRoquette. This organic reconfiguration is being carried out to respond to today’s challenges, taking advantage of the capabilities that each company has built in the last 10 years.
Is not only a name change, we reinvent ourselves to harmonize with this new era by integrating market research, brand consulting, analytics and field operations / data gathering solutions in the same organization; with a robust vertical integration that includes all the tools and processes to carry out successful projects.
From now on you can expect more from us -if we have walked together or we will do it in the future-, this evolution commits us to raise and challenge our standards day by day.
César Ortega de la Roquette
President of the Odelaroquette SAPI
